To compete with SEO, it’s essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be boosted. We think that harnessing the insight available from tools isn’t just important for SEO specialists, but essential whether you’re Director of Search for a multi-national business, digital marketing manager, working as an account manager in digital marketing agency, owner of an SME, even if you run your own blog.

Previously, we have rated the best tools for digital marketing overall, but here as my first post on Smart Insights I wanted to drill down to review the best services for SEO and content marketing to help readers in the year ahead.

Categories of SEO tools

As mentioned above, it’s not just the case that these are tools for agencies and consultants, but all marketers should be aware of what’s available and what their team are using. With the vast array of tools out there it’s difficult to know which may be relevant, so it’s best to break down or categorise them. So if you’re thinking of reviewing your toolset for 2016, here’s what we recommend.

For me, there are six essential types of tools for managing SEO, so I thought it would be helpful to share my favourites in the categories below.

  • Keyword analysis
  • Rankings
  • Content Ideas
  • Link Building
  • Link Removal
  • Technical SEO